Terms of Service

GMC Feed Optimizer helps merchants and agencies connect Google Merchant Center accounts, sync product data, and publish approved optimizations to supplemental feeds. The Service may integrate with third-party platforms such as Google APIs and automation providers.

The Service provides tools for feed validation, optimization suggestions, error detection, and automated workflows designed to improve your product listing performance on Google Shopping and related platforms.

You must be at least 18 years old and authorized to act on behalf of the Merchant Center account(s) you connect. You are responsible for all activity under your account and for keeping credentials secure. If you use email/password login, you must verify your email before using the Service.

If you are using the Service on behalf of a company or agency, you represent that you have authority to bind that organization to these Terms. You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate, current, and complete.

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must immediately notify us of any unauthorized use of your account or any other breach of security.

When you connect Google accounts, you grant the Service permission to access Merchant Center data as needed to perform requested operations. Your use of Google services is subject to Google's terms and policies, including but not limited to the Google API Services User Data Policy and Google Merchant Center Terms of Service. We do not control third-party services and are not responsible for their availability or changes.

The Service may use Google APIs to access and modify your Merchant Center data. By using the Service, you acknowledge that your use of Google APIs is also governed by Google's applicable terms and policies. We are not responsible for any changes Google makes to their APIs, policies, or services that may affect the functionality of our Service.

You understand that third-party services may have their own terms of service, privacy policies, and data processing practices. We encourage you to review these policies before connecting any third-party accounts.

You retain ownership of your product data and content. You are responsible for the accuracy of data you upload or sync and for ensuring compliance with Google Merchant Center policies, advertising policies, and applicable laws, including but not limited to consumer protection laws, data protection regulations, and advertising standards.

You must ensure you have all necessary rights, permissions, and consents to provide data to the Service and to authorize us to process it on your behalf. This includes ensuring that you have the right to use any product images, descriptions, trademarks, or other intellectual property included in your data.

You are responsible for backing up your data. While we take reasonable measures to protect your data, we are not responsible for data loss that occurs outside of our reasonable control. You should maintain your own backups of important data.

You agree not to upload, transmit, or process any data that contains malicious code, viruses, or other harmful components, or that violates any applicable laws or third-party rights.

You agree not to misuse the Service, attempt to bypass security, or interfere with other users. You may not use the Service for unlawful activity, to distribute malware, or to violate third-party rights.

Specifically, you agree not to:

• Use the Service in any way that violates applicable laws, regulations, or third-party rights
• Attempt to gain unauthorized access to the Service, other accounts, or computer systems
• Interfere with or disrupt the integrity or performance of the Service
• Use automated systems (bots, scrapers, etc.) to access the Service without our written permission
• Transmit any content that is illegal, harmful, threatening, abusive, or otherwise objectionable
• Impersonate any person or entity or falsely state or misrepresent your affiliation with any person or entity

You may not reverse engineer, copy, or resell the Service except as allowed by law or with our written permission. Any unauthorized use of the Service may result in immediate termination of your account and may subject you to legal action.

The Service may suggest or generate optimization outputs based on your data and selected settings. You are responsible for reviewing and approving any changes before publishing. We do not guarantee improved performance or compliance outcomes.

You acknowledge that Google or other platforms may accept, reject, or modify updates based on their own policies and validation rules. The Service provides suggestions and tools, but final approval and acceptance of changes rests with the platforms you use.

Optimization suggestions are based on algorithms, best practices, and available data at the time of generation. Market conditions, platform policy changes, and other factors beyond our control may affect the effectiveness of optimizations. We make no warranties regarding the performance impact of any optimizations.

You are solely responsible for ensuring that any optimizations you publish comply with all applicable platform policies, laws, and regulations. We are not liable for any disapprovals, penalties, or other consequences resulting from your use of optimization outputs.

If you subscribe to a paid plan, fees, billing cycles, and refund terms will be presented at checkout or in an order form. You authorize us to charge the payment method on file according to those terms.

All fees are stated in the currency specified at the time of purchase. Fees are non-refundable except as required by law or as explicitly stated in your subscription agreement. If you cancel your subscription, you will continue to have access to paid features until the end of your current billing period.

Taxes may apply based on your billing location and will be shown where required. You are responsible for paying all applicable taxes, duties, and charges associated with your use of the Service.

We reserve the right to change our pricing with reasonable notice. If we increase pricing for your subscription plan, we will provide at least 30 days' notice, and you may cancel your subscription before the price increase takes effect.

If payment is not received or fails, we may suspend or terminate your access to paid features. You remain responsible for any outstanding fees.

We may suspend or terminate access if you violate these Terms or if required by law or third-party policy. You may stop using the Service at any time. Upon termination, your access will end, and we may delete or anonymize data as described in our Privacy Policy.

We may suspend your account immediately if we reasonably believe you have violated these Terms, engaged in fraudulent activity, or if required by law or court order. We will attempt to notify you of any suspension or termination, except where prohibited by law.

Upon termination:

• Your right to access and use the Service will immediately cease
• We may delete your account and data in accordance with our Privacy Policy
• Any outstanding fees remain due and payable
• Provisions that by their nature should survive termination will remain in effect

You may export your data before termination. We recommend maintaining your own backups of important data.

The Service, including its software, design, text, graphics, logos, and branding, is owned by Brandlio or its licensors and is protected by copyright, trademark, and other intellectual property laws. You receive a limited, non-exclusive, non-transferable license to use the Service in accordance with these Terms.

You retain all rights to your data and content. By using the Service, you grant us a limited license to use, process, and store your data as necessary to provide the Service and as described in our Privacy Policy.

You may not:

• Copy, modify, or create derivative works of the Service
• Reverse engineer, decompile, or disassemble the Service
• Remove or alter any copyright, trademark, or other proprietary notices
• Use our trademarks, logos, or branding without our written permission

If you provide feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free license to use, modify, and incorporate such feedback into the Service without any obligation to you.

You agree not to disclose non-public information about the Service, including performance data, feature roadmaps, security details, pricing, or technical specifications, unless required by law or with our written consent.

This obligation of confidentiality will survive termination of these Terms and will continue for as long as the information remains non-public.

We respect the confidentiality of your data and will handle it in accordance with our Privacy Policy. However, we may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or others.

The Service is provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free operation.

We do not guarantee that:

• The Service will meet your specific requirements or expectations
• The Service will be available at all times or free from errors, bugs, or interruptions
• Any data or content will be accurate, complete, or reliable
• Defects will be corrected or that the Service is free of viruses or other harmful components

Some jurisdictions do not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you. In such cases, our liability will be limited to the maximum extent permitted by law.

To the maximum extent permitted by law, Brandlio and its affiliates, officers, employees, agents, and licensors will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, goodwill, or business opportunities, regardless of the theory of liability (contract, tort, negligence, or otherwise) and even if we have been advised of the possibility of such damages.

Our total liability to you for any claims arising out of or related to these Terms or the Service will not exceed the amount you paid us in the twelve (12) months preceding the event giving rise to the liability, or $100, whichever is greater.

This limitation of liability applies to all claims, whether based on warranty, contract, tort, or any other legal theory, and will survive termination of these Terms.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you. In such cases, our liability will be limited to the maximum extent permitted by applicable law.

You agree to indemnify, defend, and hold harmless Brandlio and its affiliates, officers, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising out of or related to:

• Your use of the Service
• Your violation of these Terms
• Your violation of any applicable laws or regulations
• Your violation of any third-party rights, including intellectual property rights
• Any content or data you submit, post, or transmit through the Service

We reserve the right to assume exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with us in defending such claims.

These Terms are governed by the laws of Israel, without regard to conflict of law principles. Courts located in Israel will have exclusive jurisdiction over disputes arising from these Terms or the Service.

Before filing any formal legal proceedings, you agree to first contact us at support@brandlio.io to attempt to resolve the dispute informally. If we cannot resolve the dispute within 60 days, either party may initiate formal proceedings.

You agree that any dispute, controversy, or claim arising out of or relating to these Terms or the Service will be resolved exclusively in the courts of Israel, and you consent to the personal jurisdiction of such courts.

We may update these Terms from time to time to reflect changes in our Service, legal requirements, or business practices. If changes are material, we will provide notice through the Service, by email, or by other reasonable means at least 30 days before the changes take effect.

Continued use of the Service after changes become effective constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and may terminate your account.

We encourage you to review these Terms periodically. The "Last updated" date at the top of this page indicates when these Terms were last revised.

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect.

Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Brandlio.

These Terms, together with our Privacy Policy and any other legal notices or agreements referenced herein, constitute the entire agreement between you and Brandlio regarding the Service and supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written.

No modification of these Terms will be effective unless it is in writing and signed by both parties, except as otherwise provided in these Terms.

We strive to provide reliable and consistent service availability. While we aim for high uptime, the Service is provided "as is" and "as available" and we do not guarantee uninterrupted or error-free operation.

We may perform scheduled maintenance, updates, or improvements that may temporarily interrupt service. We will make reasonable efforts to provide advance notice of planned maintenance when possible.

We are not responsible for service interruptions caused by factors beyond our reasonable control, including but not limited to third-party service failures, network issues, natural disasters, or acts of government.

In the event of service disruptions, we will work to restore service as quickly as reasonably possible. You acknowledge that temporary service interruptions may occur and agree that we are not liable for any losses resulting from such interruptions.

We implement reasonable technical and organizational measures to protect your data and ensure the security of the Service. This includes encryption of data in transit and at rest, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

We comply with applicable data protection laws and regulations. For detailed information about how we collect, use, and protect your data, please see our Privacy Policy.

In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law.

Questions about these Terms? Contact us at:

We aim to respond to all inquiries within 2-3 business days.